Preview : West Elm Comes to London!

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Yesterday I was lucky enough to go along to West Elm's new London store for a sneaky bloggers' preview before opening day! The inside is absolutely beautiful, split into different areas according to colours and moods. A personal favourite is the icy-cold 'snowdrift' theme in the image below. I expected all of the products to be completely unattainable but as it turns out they have a huge range of price points, from a beautiful industrial coffee table at £500 right down to pretty distressed tea light holders for around £5.

There's even a café inside, where you can grab a coffee and pastry if you're in need of a rest!

If you fancy having a look around yourself, you can find the store at 209 Tottenham Court Road, W1T 7PN.